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In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm…

Looking to save some money when doing SEO work to your sites? Here’s a helpful tip, the price of paid posting is often much less than that of other “organic” backlinks. Simply ask the poster to include a signature with a few links, and off you go. Let’s look at the facts…

I did a few quick Google searches, and most of the so called “professional” link building services (big names) start at $1,000 for a “campaign”. Taking another peak at the “Black Markets”, a pack of 5,000 profile backlinks via a robot will run you $10. Glancing at a few marketplaces, a paid poster goes for as cheap as 2 cents a post. With 5 different keywords in the signature, $10 will get you 2,500 links. Half the amount of the robot, but all organic and right under actual content. Being that the…

The one thing that webmasters do wrong with SEO is that they do not make their site crawlable. SEO is about the search engine and so you need to make sure that search engine bots can actually go through your content and index it with ease. If they can’t, then you may be in for some trouble.

What you should do is to try and look at your website through the search engine’s eyes or a text browser and see if you can easily read your content. If you can, then you have the edge over those who do not care about this. You want bots to easily index your site, so why not add your sitemap or some navigation which allows bots to easily go through your website.

Along with having a site which is crawlable is the actual content. It still…

What: “Black Hat SEO” is the term for deviant behavior in relation to Search Engine Marketing. The general rule is any behavior that breaks the official guidelines published by Google can be called Black Hat. In reality, any unethical method to improve SERP rankings is usually deemed Black Hat.

Why: The most common uses for Black Hat methods are financial gain (spam marketing, quick stat building, etc.),  the classic “Google Bomb” (rigging the results page to show certain results for a specific term that isn’t organically related), and finally for the purpose of going “viral”. It should be noted that none of these are guaranteed by using Black Hat methods.

Over the course of time I’ve been talking with people about these techniques and methods, almost everyone has looked down upon the Black Hat users. Interestingly enough, however,…

Learning SEO, especially for Google, is best sought from the actual experts; the people who work at Google. Google’s Matt Cutts presented a 1 hour seminar, presenting SEO advice from the experts.

A perfect opportunity to get your website reviewed by the experts in the Google Search Quality team. Attendees can get concrete search engine optimization (SEO) feedback on their own sites. We’ll also answer real-life questions that affect developers when it comes to optimizing their websites for search.

Hope this clears a few things.

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