A couple of people have asked me this question recently.

How can we start an effective banner ad campaign without a crazy budget?

I’ve got a quick and simple guide/solution for this: Use PPC 

You must be thinking I’m crazy right? Well, not really.

Google let’s you do content targeting with banners now. Use this to your advantage.

Using this method won’t be free but at least you will be able to TEST out various sites where you can place your ads and TRACK their performance. Once you’ve found a few partners that are performing decently through your adwords campaign, contact the partners directly and negotiate a monthly price for your ad. (usually less than half of what your adsense cost per month is) You’ll see that more often then not the webmasters will accept this offer as it will be more than what Google actually pays them!

When they accept and they probably will, ditch your adwords ad and load your new monthly ad. Simple eh?

By doing this you are:

1)lowering your cost to advertise and getting more bang for your buck

2)making more money for the webmaster

3)developing another great relationship with a webmaster(who knows where it will lead)

4)growing your business

5)feeling like a genius

Related posts:

1. Adsense Alternatives
2. Site Speed in Google Rankings