Private Label Rights (PLR) is a common online practice which involves the merchant to modify the product in any way to suit their needs, and then reselling the product in an effort to make money. This can be in the form of eBooks, articles and posts.

The process begins with the writer or writers writing multiple articles which can relate to any niche. A collection of articles is thus made and then this is collated to form a PLR package of articles. The use of a singular web page with a download or payment link is situated at the base (commonly) and they try to get people to buy this package. This is then downloaded by anyone and can be resold again and again. By the end, a potential 1 million people could be in touch with these articles. This practice is risky if one merchant decides to give out articles for free.

However, being the creator, ie. the first merchant means that you can sell these articles at an optimum price and not risk the articles being sold for free. One common practice is to embed referral links or website links in these articles. By doing so, your link could be accessed by a million people. Resellers rarely modify these articles as they want a quick sale and make the money back from what they spent to start with.

PLR articles can help get you traffic. Depending on article quality, people like to know where it all began, and simple marketing wording can help you. Something like “Download more PLR articles here: [url]” or “Read more about [topic] here: [url]“. Something as simple as that, but in the hands of potentially thousands will get you decent traffic.

You can obtain these articles through simple searches or through forums. People want the best and quickest deal so spreading the word as fast as possible is paramount. This Google search: Free PLR Articles can already get you 50 000 articles.

Another downside is the use of the article. Its great you’ve obtained 50 000 articles with ease, but grab an excerpt from one article and see that it has already been published on thousands of sites. It won’t help if you decide to follow on, unless that is your purpose. You won’t be ranked as high and it may potentially be harmful to your site.

What you can do is modify them, and make the unique. Change the title, merge a few related articles and create your own mini-eBook. Who knows, you could end up selling that eBook at a worth price and you can find ways to earn money via eBooks and further more, affiliate marketing.