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Archive for the ‘Search Engine Marketing’ Category

A couple of people have asked me this question recently.

How can we start an effective banner ad campaign without a crazy budget?

I’ve got a quick and simple guide/solution for this: Use PPC  :)

You must be thinking I’m crazy right? Well, not really.

Google let’s you do content targeting with banners now. Use this to your advantage.

Using this method won’t be free but at least you will be able to TEST out various sites where you can place your ads and TRACK their performance. Once you’ve found a few partners that are performing decently through your adwords campaign, contact the partners directly and negotiate a monthly price for your ad. (usually less than half of what your adsense cost per month is) You’ll see that more often then not the webmasters will accept this offer as it will be more than what Google actually pays them!

When they accept and they probably will, ditch your adwords ad and load your new monthly ad. Simple eh?

By doing this you are:

1)lowering your cost to advertise and getting more bang for your buck

2)making more money for the webmaster

3)developing another great relationship with a webmaster(who knows where it will lead)

4)growing your business

5)feeling like a genius

Looking to save some money when doing SEO work to your sites? Here’s a helpful tip, the price of paid posting is often much less than that of other “organic” backlinks. Simply ask the poster to include a signature with a few links, and off you go. Let’s look at the facts…

I did a few quick Google searches, and most of the so called “professional” link building services (big names) start at $1,000 for a “campaign”. Taking another peak at the “Black Markets”, a pack of 5,000 profile backlinks via a robot will run you $10. Glancing at a few marketplaces, a paid poster goes for as cheap as 2 cents a post. With 5 different keywords in the signature, $10 will get you 2,500 links. Half the amount of the robot, but all organic and right under actual content. Being that the posts are in-line topics, you may even get a steady stream of clickers as well.

A $30 budget can net you 10,000 backlinks, 5,000 being robot generated and 5,000 being 100% organic. That’s around… $950 cheaper than hiring a “professional” to do it, and mind you some of them just use bots anyway. For small, low level sites looking for a SEO boost, you just can’t beat using the secret of paid posting.

About the Author
Leo Ghost has been in the web development industry for six years, owning multiple forums, topsites, static content sites, working as a paid posting agent, and even has his own dedicated team working for him. He may be contacted at his personal site; Pirated.me. Currently operational network sites include Top Forums. Keep up to date on network happenings via @Bitcove.

4 Ways to get Banned by Google

To be banned by Google does have a devastating effect on your site’s performance. Some don’t even know they have been banned. If you are worried, you can find out through simple methods. Note that you would have to already been indexed to know. A perfectly new domain may not even be indexed yet, so testing that out would be pointless.

The first method you can do is to check your site on Google searches. Simple go to Google and type in your URL into the search box and see if you obtain a result. Through my below example (http://www.googlebannedmoi.com), you can see that there is no result.
Site banned by Google
Of course this is just a fake domain, but it shows what potentially a banned site. When there appears to be no information, it means your URL and contents have been removed from Google’s database.

The second way of finding out is by checking your site’s PageRank. When a site obtains a PageRank of 0 (zero), it means it has been indexed. However, if you check your site and see that it is N/A, then you are in some serious trouble.

There are many onpage and offpage ranking factors and each can cause Google to ban you. Out of those two, onpage factors have been a key destroyer in many websites.

The below 4 ways of getting banned by Google and its products are serious and should never be practiced.

1. Hidden Text
Hidden text is used to conceal major keywords and links from visitors, so they have a normal reading flow. However, bots read the source coding and so it is clear when such an act has been made. The simplest way is to make your text white (assuming white background) so users can’t see it. This will get you banned.

2. Alt Tag Spamming
All optimizers say to optimize your images with alternative tags containing relevant keywords and phrases. This isn’t what gets websites banned. What gets sites banned is that they repeatedly add the major keyword. The alt tag is there for text browsers and serves a small part of onpage optimization. However, when it is abused, Google will act upon it.

3. Meta Tag Spamming
This is simply where the owner has repeatedly stuffed the keyword/s in the main major meta tags (Keywords and Description). This won’t affect your site’s ranking regardless of 10 keywords or 100, so why do it? Google will see this as onpage spam and thus take appropriate action.

4. Title Element Spamming
This is the same concept as the above two, but for titles. Your title is meant to be explicit, enforcing major keywords. However, repeated stuffing of keywords in the title in an effort to increase in rankings won’t help you in any way, instead get you banned.

In fact, any form of spam that Google sees will impact your site’s ranking points. If Google sees a spam forum, that site will lose points. If Google sees you stuff too many links in your footer, you will lose points, and so on.

Backlinks are vital for good SEO. Even if you get absolutely everything else right, it is very unlikely that you will make it to the first page without some backlinks. Of course, it can be tricky to get good backlinks, because the best backlinks would come from other sites in your niche. Obviously, the webmasters of those sites are going to see you as a competitor. They won’t be too eager to give you a link that might help you outrank them!

The good news is you can create your own backlinks very easily. There are many easy ways to do this, and you can even hire someone to do this for you for as little as $3 per hour!

One easy way to get backlinks is through article marketing. Article marketing is the process of writing articles and submitting them to websites called article directories. These directories often have very good authority with Google and other search engines, so the articles can rank high, and they can provide very high-quality backlinks.

In exchange for giving the directory free content, you get a link or two back to your site, usually in a section at the end of the article called the resource box. Occasionally the links in resources boxes are tagged with the rel=”nofollow” attribute, which makes them useless for SEO purposes. But you can easily find out whether a particular directory uses this tag by using the Firefox plugin “NoDoFollow” to view the page. Nofollow links are highlighted in pink when using this plugin.

Another easy way to get backlinks is to comment on blogs. Most blogs use the nofollow tag on the links in comments, but you can find blogs that don’t by searching for “dofollow blogs” on Google. This will return several dofollow blog directories where you can find blogs for getting backlinks.

Finally, you can get very easy backlinks by creating small feeder sites on social content sites like Squidoo.com and HubPages.com. These will give you a quick backlink, as well as some additional traffic from people who actually read those feeder pages.

Why is Wikipedia So Popular?

You may have noticed that just about any general search query, you are bound to get Wikipedia in the top 10 results, if not the top 5. Why is Wikipedia so popular then? Why does Google love Wikipedia?

Content is King
Wikipedia relies on the power of its pages. You may have heard the expression “Content is King” somewhere along the track. And this is very true for Wikipedia. With around 40 million search results for Wikipedia in Google, Wikipedia has a lot of content to share.

Wikipedia has authority, it has power, it has web presence. Wikipedia has a huge member base, constantly updating Wikipedia and Google loves updated content. The last thing Google wants to show are stats from 20 years ago in today’s news. Wikipedia delivers updated news. Note when a serious event happens and a day or less later there is an article about it.

When the 2010 eruptions of Eyjafjallajökull happened, Wikipedia had an article, a lengthy article about it. This, being linked from a major article about the Volcanoes of Iceland enforces the power of Wikipedia and how updated it has become. This adds power and control over readers on Google.

Internal Linking
The above is only a part of why Wikipedia is so popular. Ever notice how many links Wikipedia articles link to? Ever notice there are not articles out side of Wikipedia? This content king not only has updated content, but is an articles directory, internally linking to hundreds of its articles per page. As a page gets more popular, that juice is spread amongst all other links, which are dofollow, not the nofollow links. As those linked pages get more popular due to the amount of juice it gets, it then spreads its juice, meaning Wikipedia will rise and continue rising.

You may have noticed I stressed nofollow and dofollow links. The links found within the articles of Wikipedia, ie. the content are dofollow and the references, ie. the footer links, are nofollow. So even if you manage to stuff your own link in somewhere, you won’t get anything out of it. Wikipedia is interlinked, and there is not an external link found.

How can you adapt this on your site? (especially blogs)
The answer is quite simple, though time consuming. Make sure you have nofollow links for links going to other sites. Your advertisers won’t like this, but ranking well in Google and making money needs to be balanced up. If you have a weak page in terms of rankings, target your major pages at that page and before you know it, that page will rank well. Be sure to link each page back to each other and create a web of links. Make sure you do not repeat the same link more once as its not needed and Google draws a line between link spamming and effective search engine tactics.

Overall, the only thing that would bring Wikipedia to its knees is if Google bans them. Wikipedia has left its footprint and they really are the most dominant site in searches.

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