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Archive for the ‘Search Analytics’ Category

SEO & Web Traffic

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Can SEO bring more web traffic to your website?

There are many online businesses today which are not making any money at all from the web. There may be a hundred reasons for that and the reasons may vary from case to case. But there are some general reasons for failure of most online businesses. Most common reasons include the lack of web traffic and the poor website. Both of them are actually interrelated. If you do not have a good website, you are not going to get a lot of web traffic. This means that you will have to work on your website to initiate the things. If you will work on your website, you will be working on search engine optimization in a way as well. You will have to make sure that you are optimizing your website for the search engines.

Design
Search engine optimization will help you to increase the traffic a lot. You will have to use various search engine optimization techniques in order to get more web traffic. You will have to make sure that your website is well designed and it has easy navigation. The visitors must find it really easy to locate the content on the website that they are trying to find.

Link Building
You can start by working on the website and making it a great looking website to get more traffic. But you will also have to do other things. You will have to build links as well. You will have to work on the content and the Meta tags as well. There are many other things which you will have to work on as well. The links will play a very important role. Remember that the links will play a very important role. You will have to pay special attention to the link building. Even if you have to dedicate budget to the link building, you should. It would help you in the long run. You will get better ranking on the search engines and you will get more traffic as well. You can write the articles and can post them to the article directories. You can include the links in those articles. They will serve as back links and will count as your votes. The search engines will look at these links as your votes and will give you better ranking.

Site Map
Also remember to add a site map on your website as well. If you will not have a site map, the search engine crawlers will not find it easy to look through your website resulting in low ranking and hence low traffic. So make sure that you take this factor into account as well when working on the traffic building and the search engine optimization.

Conclusion
Remember that SEO is not an easy thing and you might not succeed if you are not willing to work real hard. You can lose a lot of visitors during this time if your techniques are not well worked on. So make sure that you are either hiring a proper search engine optimization team or you are willing to give it everything. You are not going to get web traffic if you are doing none of these two.

Posted by Admin on May 8th, 2010

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Importance of Google

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The top 4 search engines, as I know of, are Google, Yahoo! Search, Bing (MSN) and Ask. Together, they make up about 98% of total searches. This is a fairly significant figure as you should look at the portion of each search engine mentioned in comparison to the total amount of searches when added together.

Analysis
After further analysis, Google holds 71% of the search engine market, Yahoo! holds 15%, Bing holds 9% and Ask holds 3%, with some inaccuracies. During the year of 2006, the difference between Google and Yahoo! was about 38%, today it is around 57%. During June 2009, Google saw an all time high of holding 74% of the market share, and has steadily sat at around 71%. This is an overwhelming figure and should be taken seriously.

So what does this all mean?
As you can see, Google doesn’t just have the edge, Google has a major slice out of worldwide searches. This means you must focus on Google, without hesitation. Google, holding 71% of the search engine market means that 71% of the world could potentially visit your site. Focusing on that portion could potentially be a new member on your forum, or a new reader of your blog, a new advertiser or a new sponsor. Any business owner to blogger wants this share and targeting your efforts at one search engine is better than sharing your efforts at search engines that may not help in the long run.

The other 29% of the market is good to look at, but you should never focus solely on them. You won’t get the required traffic that you could potentially get. Luckily for everyone, Google is easy going in optimizing your site, if you know how to. Simple off and on page optimizing will help get your site up there and help you in the long run. SEM Reach has provided many tips so far, and proof that we have been ranking well, and we have applied the techniques mentioned to gain a higher rank.

Side Note
You should note that Yahoo! and Microsoft will merge into one marketing company, however run under 2 sites. This basically means Bing will display the same results as Yahoo. This essentially means there is no Yahoo any more and Bing’s searches will take over as the number 2 search engine when everything is finalized. Also, AOL Search displays results according to Google, and therefore it is just a subset of Google, and not a real search engine in its own rights. With only 3 major search engines to be focusing on, you should really see which one will help you get noticed.

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Posted by Admin on May 4th, 2010

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