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About five years ago, you may noticed an increase in importance of PageRank. PageRank being created in 1998 wasn’t much of a figure when Google was a PageRank of 10 (the highest) and countless other sites were their minions. Today, we see about 20 sites that are of PageRank 10 (such as Microsoft.com and Facebook.com) and so the overall domination of the PageRank algorithm might be in decline.

Behind the scenes, SERP (Search Engine Results Page) has done its job in ensuring fairness, on-page and off-page SEO-wise. SERP is on the rise, with many sites ranking well for its main keyword. You don’t have to have an excellent amount of traffic, or backlinks in order to have a great SERP ranking and so it really makes it fair in the long run for all sites.

So, when you put them both up together, side-by-side,…

Over the course of a domain’s life, many will experience domain parking. This is essentially where you assign the nameservers of a domain to another site where an automated script will show a set of links with each link having worth through Pay Per Click advertising. Most of the time, the domain owner will be paid on the basis on how many links have been clicked/visited and how those sites have been of benefit to the user.

This is an effective way to advertise and to make money. Business owners will find that a whole range of domains relating to their business will have been parked and so this would be one way to get attention. People who want to make money will also find benefit if someone does click and advert on the site.

I myself have parked 1 domain to see the…

The search engine is normally subdivided into two separate categories that deal with two different realms. These two categories are mainly based on the payment criteria that is either it id the Non-organic or paid search optimization or the non-paid one which is the organic variant. The paid module of the search advertising relies on certain carefully designed search phrases that directs the internet traffic to the certain webpage, while the organic module relies basically on the ingenuity of the web designer as to how the page appears on the search engine results and the way it incorporates into the “organic” search engine results pages commonly labeled as (SERPS).

Organic optimization requires the sound know how of the marketing strategies. Moreover, organic optimized website is more on the A-list of the visitors and the contents are more appreciated as compare to the other variant.…

How important is Google Analytics for webmasters and website owners? Is the information valuable? What has this got to do with Search Engine Marketing?

Google Analytics is the basis of where most marketing relies on. It holds the most up-to-date statistics for any site with Google Analytics installed on it. The information is has does make or break a deal between the buyer and the seller.

To perform a simple deal between a buyer and a seller, the basic, raw statistics would be unique page views and Page Rank. The buyer would look into how those unique hits add up and see how that is reflected in the Page Rank, or possibly the Alexa Ranking. This can all be found via Google Analytics and PR tools.

When deals become professional based, such as advertising on major sites and forums, much more detailed…

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