What: “Black Hat SEO” is the term for deviant behavior in relation to Search Engine Marketing. The general rule is any behavior that breaks the official guidelines published by Google can be called Black Hat. In reality, any unethical method to improve SERP rankings is usually deemed Black Hat.
Why: The most common uses for Black Hat methods are financial gain (spam marketing, quick stat building, etc.), the classic “Google Bomb” (rigging the results page to show certain results for a specific term that isn’t organically related), and finally for the purpose of going “viral”. It should be noted that none of these are guaranteed by using Black Hat methods.
Over the course of time I’ve been talking with people about these techniques and methods, almost everyone has looked down upon the Black Hat users. Interestingly enough, however,…
Posted by Leo Ghost on June 29th, 2010
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Learning SEO, especially for Google, is best sought from the actual experts; the people who work at Google. Google’s Matt Cutts presented a 1 hour seminar, presenting SEO advice from the experts.
A perfect opportunity to get your website reviewed by the experts in the Google Search Quality team. Attendees can get concrete search engine optimization (SEO) feedback on their own sites. We’ll also answer real-life questions that affect developers when it comes to optimizing their websites for search.
Hope this clears a few things.
A description in terms of websites is a little summary of what a page is about for search engines, and effectively humans. For certain web pages, Google may use the set description to let users know of what this page is about and will provide the most relevant reading.
When you search for certain keywords, bolded words are the user’s query and thus it is important to have a few relevant keywords of that page in the description. Good practices for description meta tags should include the following:
Accurate Summary
The description should inform and interest the user when they see your description. It should get to the point and be relevant. The description should be keyword enriched, but not keyword spammed. It should be a summary of your pages content, not an excerpt.
Unique Descriptions
Keeping consistent but having unique descriptions for…
Optimizing your page titles may be the key decider between who ranks better on certain searches. Having the best page title possible will ensure that step to SEO success is achieved. Here are some tips for good practices for page title tags:
Accurate Description of Content
You should create a title that accurately communicates the topic of the page and the content it delivers. Be sure to avoid choosing a title that has no relation to the content on the page and using default or vague titles like “Untitled”. There is nothing worse for your site then having a page titled “Untitled” or even worse, having an irrelevant title.
Unique Titles for Each Page
Every page of your website should ideally have a unique title tag and therefore helps Google to distinguish between your site and other sites. It is best to avoid using…
Google allows Blog Search which is a great tool for blog owners. Google also has a special search for the latest news. Google News is a great way to find the latest news, and it should be apparent that blogs can have news as well. You would most likely want to promote your blog so having the latest news on your blog will get visitors racing to your website before others.
In addition, Google News also has a blog function where you can target blogs. This is a great form of traffic, where you will be listed amongst the other hundreds of articles, but if you provide the latest and most original piece of news, you will be noticed.
