Focusing on SERPs may seem a hard and never ending task. Some may feel there isn’t any benefit or it isn’t working. However, with the following evidence, it will definitely change your thinking about SERP keywords and rankings.
The choice of your SERP keyword, ie. your major keyword will probably be something easy. You should look for keywords that are going to be searched for, but not have an overwhelming amount of traffic. However, sometimes you have no control on what people use as the anchor text when optimizing links. As your site gets bigger, people will link to your site with a range of keywords. Some may help, some will probably not.
There is one that comes into mind, which is evidence that SERPs does work, and is not relevant to the sites name or a major keyword. Search…
Private Label Rights (PLR) is a common online practice which involves the merchant to modify the product in any way to suit their needs, and then reselling the product in an effort to make money. This can be in the form of eBooks, articles and posts.
The process begins with the writer or writers writing multiple articles which can relate to any niche. A collection of articles is thus made and then this is collated to form a PLR package of articles. The use of a singular web page with a download or payment link is situated at the base (commonly) and they try to get people to buy this package. This is then downloaded by anyone and can be resold again and again. By the end, a potential 1 million people could be in touch with these articles. This practice is risky…
This is a little sequel to the image optimization article. Optimizing links are really easy and will make a difference in the long run.
To optimize your link, you should set it out as follows:
<a href=”URL” title=”Hover Text”>Anchor Text</a>
Explanation
URL: Basically the site’s domain you are linking to.
Hover Text: Text which when you mouseover the link, will display a short message stating the purpose of the site.
Anchor Text: Text which you want Google to see your site as. This is important for SERP ranking and keywords.
Example:
<a href=”http://www.semreach.com” title=”Search Engine Marketing Blog”>Search Engine Marketing</a>
Result
Search Engine Marketing
Note how I used “Search Engine Marketing” instead of the site’s name, SEM Reach. I want when people to search “Search Engine Marketing” to see SEM Reach and optimizing links…
Posted by Admin on April 30th, 2010
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After a few quick Google searches for the term “image optimization”, I noticed that the top 5 sites didn’t even have relevant “image optimization” information for SEO. I wondered how people new to “image optimization” would cope (and frankly, I though Google was there to make lives a tad more easier) and so here is how you should do it:
<img src="Website URL" border="Image Border width in Pixels" alt="Alternative Text" width="Image Width in Pixels" height="Image Height in Pixels" />
Explanation
Website URL: Simple your domain, ie. http://www.semreach.com (Be sure to include the http://)
Image Border width in Pixels: Border going the whole way around the image, ie. 0 for no border, 1 for a thing border and so on.
Alternative Text: Some people may use text browsers, or disable images, so in replacement, some text should be used to distinguish…
Posted by Admin on April 29th, 2010
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