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Posts Tagged ‘Competition’

Importance of Web Traffic

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The people are quickly moving to the Internet to fulfill all their needs. The students, the businessmen, the layman, in fact every one is using web. The web has become extremely powerful and it continues to expand itself. Everyone finds something for himself on the Internet. This means that the number of online users has increased greatly from the past. The people coming to the Internet to find solutions to their problems and needs have increased tremendously over the past few years. This clearly means that the web masters have a greater chance of getting more web traffic.

But this is not good news for all the webmasters. Those who are not willing to work and are not willing to face the competition, are not going to find it easy to get their share of the traffic. The numbers of websites have also increased due to the expansion of the Internet. This means that a person looking for a particular piece of information or for a particular product will easily find thousands of websites for that matter. If you are not prepared to meet the competition then you are not going to be shinning among those thousand websites and that information seeker is not going to pick you. This means that you are not going to get the web traffic.

In the modern times only those online business are going to prosper which can stand out as the market leaders. The niche leaders will get the traffic and in fact they will get a lot of traffic coming to their website. It is not like the old days when a good website with a small portion of budget dedicated to PPC advertisement would make it to the top. Now this is not going to happen. The people look everywhere for their favorite products. They read the reviews, they search in the forums and they ask others. You are going to be there at all these places. You will have to establish your presence on every popular place. Only this can guarantee web traffic and ultimately success of online business.

Remember that there are hundreds of other businesses in your niche fighting and working to get all the traffic. If you are not going to find the unique methods to get web traffic, you are never going to get it. every one is using the traditional methods and there is rare chance of reaching the top with these traditional methods. You will have to make sure that your strategy is better than the others and that you are working harder than the others. Only this thing will ensure success in the longer run.

There should be no doubt in your mind that getting the web traffic is all up to you. You will have to come up with a winning strategy combined with hard work and devotion. If any of these elements is missing, you are not going to reach the top. Your business is not going to get the required traffic and it is ultimately going to end up all in loss.

Posted by Admin on May 10th, 2010

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Importance of Google Analytics

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How important is Google Analytics for webmasters and website owners? Is the information valuable? What has this got to do with Search Engine Marketing?

Google Analytics is the basis of where most marketing relies on. It holds the most up-to-date statistics for any site with Google Analytics installed on it. The information is has does make or break a deal between the buyer and the seller.

To perform a simple deal between a buyer and a seller, the basic, raw statistics would be unique page views and Page Rank. The buyer would look into how those unique hits add up and see how that is reflected in the Page Rank, or possibly the Alexa Ranking. This can all be found via Google Analytics and PR tools.

When deals become professional based, such as advertising on major sites and forums, much more detailed information is needed. To start off, you would need unique hits, overall page views, traffic source, site revenue (Adwords, Adsense etc.), site overlay, demographics, and really, the list goes on.

Where can you find this information? Google Analytics, of course. It is also a great source as many dealers relate it back to Page Rank, which is a trademark of Google, as well as backlinks, which many look at Google’s.

So what does this mean if you haven’t got it installed? Well, it won’t be a major draw back if you can easily show your dealers that you have a great SERP keyword and you achieve a top 100,000 Alexa ranking, but this is really what you can only go off. Dealers want that juice, they want to expose your site and see what potential it can bring. If you can’t show that, then what use is there in making deals?

Posted by Admin on April 14th, 2010

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Hiring a SEO Company

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Sometimes you may not have the time or skills to do your own search engine optimization, or at least not in a time frame that is acceptable to your company. In this case, it may be faster and easier to hire an SEO company to do it for you.

Hiring a good SEO firm is no easy task. There are so many companies out there that claim to be “the best”. Some make outlandish claims that they can get you to number one on Google, and will even guarantee results. The trouble is, no legitimate company can make a guarantee like that.

Any company that makes a guarantee that they can get you to the number one position should be eliminated from the list of potential candidates immediately. If they make such a guarantee, they’re either lying, or they are dishonest.

If they mean they can get you to the number one position for an extremely competitive keyword, they’re lying. No SEO company in the world can promise that, and if they could, they could make millions just getting their own listings to the number one position.

If they mean they can get you to the number one position for less competitive keywords, it may very well be true. But if they don’t tell you that specifically, then they are being dishonest, because they are trying to trick you into thinking they can get you the number one position for your main keyword. Almost any company can get you to the first page for less competitive keywords, but even they can’t guarantee a specific position.

Also, don’t hire any SEO company that claims you must give them a very high ongoing fee each month to keep you at the top of the search engines. Once you have made it to the top for many of your chosen keyword phrases, it’s very easy to keep your site there by just getting some backlinks to your site each month. You don’t have to pay them hundreds or even thousands of dollars to do this.

Look for a company that has great references that can be verified, is willing to work with you without a massive monthly fee, and seems to give excellent support. If they can’t respond to your questions in a timely fashion before you buy, they aren’t likely to be any faster after you’ve paid them.

Finally, never hire an SEO company that isn’t on the first page of Google for its own main keyword phrases. They don’t have to be on the first page for “SEO”, but if an SEO company based in Seattle doesn’t show up on the first page for “Seattle SEO”, how can you trust them with your own SEO?

Posted by Admin on April 8th, 2010

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Keyword Density

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Keyword Density for SEO Long ago, keyword density was one of the most important factors for determining search engine ranking. All you had to do to gain a top ranking was to repeat your keyword in the meta tags and page content more times than your competitors, and you were almost assured of getting a good ranking.

Of course, this also paved the way for professional search engine spammers to dominate the rankings with useless doorway pages that offered no real value and simply sent visitors off to some affiliate page. Search engines finally found other ways to determine which pages were most relevant, including backlinks, anchor text, and many other factors.

So does keyword density still play any role in ranking? Yes and no. It doesn’t seem that most search engines pay much attention to keyword density for ranking pages. If they do look at it, it doesn’t seem to be given very much weight. But there is one reason why you should pay at least minor attention to the keyword density of your pages.

You see, since spammers used to spend so much time stuffing their pages with excessive instances of their keywords, search engines began to look at the practice as a negative ranking factor. That means that if a particular page exceeds a certain threshold of keyword density, it might be flagged as a potential spam page.

It seems as though one single page on a domain, or perhaps a few, can exceed this threshold without worrying about receiving a penalty. So you don’t have to worry about accidentally exceeding it occasionally. But you definitely want to make sure not to have a high density on every page.

I suggest a keyword density of no greater than 5%. If you go slightly over occasionally you probably don’t have anything to worry about. But if you regularly have pages with 10% keyword density you may run into ranking problems, because your domain might be flagged as spam.

Posted by Admin on April 6th, 2010

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Keyword Research: Part 2

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Fortunately, it’s a lot easier than you probably think to find the right keywords for your SEO.  Google makes it especially easy with their free Keyword Tool.  All you have to do is enter a seed keyword, and this tool will give you up to 150 keywords that users are actually searching for! KP6GW7MAJEQ2

Google Keyword Tool

Once you arrive at this page, enter your seed keyword.  Let’s say you’re selling green widgets.  Simply enter green widgets into the first box, and then enter the CAPTCHA text in the box below the picture containing a series of letters to prove you’re a human being and not a computer performing the search.  Then click the button that says “Get keyword ideas”.

This will return a list of up to 150 keywords that are related directly to your seed keyword.  You will see a few different columns of information on the results page, including “Global Monthly Search Volume”.  This is the approximate number of people who search for that phrase each month.

You will want to choose keywords that receive at least 300 searches per month, ideally at least 1,000.  Any less than this and it isn’t really worth the time it would take to optimize for that phrase.

Next, you need to check competition.  If there is too much competition, it will be very difficult to rank well.  Search for each keyword phrase on Google in quotes to find out how many web pages are using that exact phrase.  You’ll want to avoid phrases with more than around 100,000 competing pages, at least in the beginning.  This is too much competition for you to rank well with a newer website.

Posted by Admin on April 5th, 2010

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