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Posts Tagged ‘Market’

The people are quickly moving to the Internet to fulfill all their needs. The students, the businessmen, the layman, in fact every one is using web. The web has become extremely powerful and it continues to expand itself. Everyone finds something for himself on the Internet. This means that the number of online users has increased greatly from the past. The people coming to the Internet to find solutions to their problems and needs have increased tremendously over the past few years. This clearly means that the web masters have a greater chance of getting more web traffic.

But this is not good news for all the webmasters. Those who are not willing to work and are not willing to face the competition, are not going to find it easy to get their share of the traffic. The numbers of websites have also increased due to the expansion of the Internet. This means that a person looking for a particular piece of information or for a particular product will easily find thousands of websites for that matter. If you are not prepared to meet the competition then you are not going to be shinning among those thousand websites and that information seeker is not going to pick you. This means that you are not going to get the web traffic.

In the modern times only those online business are going to prosper which can stand out as the market leaders. The niche leaders will get the traffic and in fact they will get a lot of traffic coming to their website. It is not like the old days when a good website with a small portion of budget dedicated to PPC advertisement would make it to the top. Now this is not going to happen. The people look everywhere for their favorite products. They read the reviews, they search in the forums and they ask others. You are going to be there at all these places. You will have to establish your presence on every popular place. Only this can guarantee web traffic and ultimately success of online business.

Remember that there are hundreds of other businesses in your niche fighting and working to get all the traffic. If you are not going to find the unique methods to get web traffic, you are never going to get it. every one is using the traditional methods and there is rare chance of reaching the top with these traditional methods. You will have to make sure that your strategy is better than the others and that you are working harder than the others. Only this thing will ensure success in the longer run.

There should be no doubt in your mind that getting the web traffic is all up to you. You will have to come up with a winning strategy combined with hard work and devotion. If any of these elements is missing, you are not going to reach the top. Your business is not going to get the required traffic and it is ultimately going to end up all in loss.

The top 4 search engines, as I know of, are Google, Yahoo! Search, Bing (MSN) and Ask. Together, they make up about 98% of total searches. This is a fairly significant figure as you should look at the portion of each search engine mentioned in comparison to the total amount of searches when added together.

Analysis
After further analysis, Google holds 71% of the search engine market, Yahoo! holds 15%, Bing holds 9% and Ask holds 3%, with some inaccuracies. During the year of 2006, the difference between Google and Yahoo! was about 38%, today it is around 57%. During June 2009, Google saw an all time high of holding 74% of the market share, and has steadily sat at around 71%. This is an overwhelming figure and should be taken seriously.

So what does this all mean?
As you can see, Google doesn’t just have the edge, Google has a major slice out of worldwide searches. This means you must focus on Google, without hesitation. Google, holding 71% of the search engine market means that 71% of the world could potentially visit your site. Focusing on that portion could potentially be a new member on your forum, or a new reader of your blog, a new advertiser or a new sponsor. Any business owner to blogger wants this share and targeting your efforts at one search engine is better than sharing your efforts at search engines that may not help in the long run.

The other 29% of the market is good to look at, but you should never focus solely on them. You won’t get the required traffic that you could potentially get. Luckily for everyone, Google is easy going in optimizing your site, if you know how to. Simple off and on page optimizing will help get your site up there and help you in the long run. SEM Reach has provided many tips so far, and proof that we have been ranking well, and we have applied the techniques mentioned to gain a higher rank.

Side Note
You should note that Yahoo! and Microsoft will merge into one marketing company, however run under 2 sites. This basically means Bing will display the same results as Yahoo. This essentially means there is no Yahoo any more and Bing’s searches will take over as the number 2 search engine when everything is finalized. Also, AOL Search displays results according to Google, and therefore it is just a subset of Google, and not a real search engine in its own rights. With only 3 major search engines to be focusing on, you should really see which one will help you get noticed.

Statistics Source