Subscribe to feed

Posts Tagged ‘ROI’

Are you sick of adsense? Or maybe they have banned you? Well, to be frank, Adsense isn’t everything. You don’t see Adsense here, right? So that means anyone can make money with Adsense alternatives.

There is actually countless other advertising options if you don’t prefer Adsense. You aren’t forced to have Adsense, so what else is there? There are many that work the same way as Adsense, others have inline advertisements or banners. Some work better in the long run that Adsense, some probably won’t. Nonetheless, it cannot hurt trying out a few to see if you make any revenue.

Here is a list, with just the gist of them:

Clicksor – It provides contextual ads with the body of the website. They really hide as hyperlinks and when clicked, it redirects users to a sponsor’s website.

TargetPoint – Cost per click advertisements that display relevant ads in relation to your content.

Adbrite – Multiple solutions such as text ads, banner ads, inline ads and full page ads, or splash ads.

Chitika – The main functionality is for blogs and they provide programs such as text ads, inline ads and graphic ads. They mainly operate on CPC.

Veoda – Provides a variety including text, graphical, flash and inline ads. Good for small blogs as they give every site a fair go, regardless of traffic.

Kontera – Mainly inline ads as shown on SEM Reach. It works on a CPC basis.

Text Link Ads – This site allows purchases to buy text ads on blogs for a fixed monthly fee. As you site progresses in activity, the more your ads will cost, hence gaining you more money.

From this very simple list, you can see that there are plenty of alternative advertising solutions for your website or blog.

However, looking at it from a client point of view, too many ads may do the opposite and drive traffic away from your site. You really do need to do the side research before deciding how many ads to place up. Be sure to think of your readers before making money.

SEM is the acronym for Search Engine Marketing. This area of online business deals with promotion of a website’s web presence through increasing their visibility through search engine optimization (SEO), search engine result pages (SERPs), paid placement, contextual advertising, and paid inclusion.

SEM looks at how a site can be marketed to gain maximum benefit for its owner. It looks at the long term return on investment (ROI) and the ways this can be achieved.

SEM is seen right throughout the Internet industry. Take Google for an example. You see sponsor ads, adsense ads, adwords ads and SERPs.  What Google is doing is really what every site needs to do to get high popularity and web presence.

To market a site means to get it noticed, to get it seen and to sell itself to its focused niche. Things like contextual ads help the owner to gain funds to keep it running. Optimizing the site with CSS tags helps the site get a higher SERPs. Buying ads on other sites helps the site get traffic. All this is to get the site to have optimum web presence.

You may have noticed that I have used the term “web presence” quite a few times. It is really your site’s Internet footprint. It is how your site has impacted amongst the many other sites out there and really, how well know your site is. To get your site as influential as Google, or Yahoo will take a while, but nonetheless, every site started from an idea; just one small idea, and that is what is needed to become a web giant.