I was actually thinking about what to write now after two months and I remembered one important thing from the WordPress SEO series. I made quite a generalized comment on the content being of the niche’s jargon:

You should include jargon in relation to your topic. For example, if I were to write a post about “Graphic Design”, I would include terms like “Adobe, Photoshop, Brushes, Artist Impression etc.”. This helps in ranking for keywords which you would not necessarily be aiming for.

It may not have sounded clear and so I thought explaining it would be necessary.

Website jargon is dependent on the niche. I wouldn’t go overboard with something like water bottles when the website or forum or blog is about computers. Something unrelated adds little value if it is consistent. However, keeping consistent with related topics is paramount for a successful site. So for the computers example, having related content on monitors, computer devices, webcams, operating systems etc. is your domain. You have to stick with that and continue to talk about these ideas.

Jargon is the technical talk for a certain niche. For example, it would be mindset to use terminology such as domains, server, IP addresses if I were some hosting company/business, or if I was a photographer, I’d be talking about the lenses, optical and digital zoom. This can be applied to websites to give it that authoritative feel when users come to your site.

Application of this jargon can also be applied on forums. If you were a design related forum, including main terminologies in the forum titles emphasizes the appeal it can give to potential members. The same can be done for blogs or Web 2.0 websites that need to dominate in a ever so competitive Internet world.

What is most essential about using the correct terminology and jargon is that search engines feed off this. People in your niche will tend to search for that content and if you are consistent with that content, it would be more likely for someone to come to your website as opposed to someone who doesn’t have those certain language throughout the website.